New Character Ad for 2014's Fate/stay Night TV Anime highlights Shirō Emiya

A new character ad for Ufotable's upcoming Anime adaptation of Fate/stay night began airing last Saturday. The focus this time is Shirō Emiya, "the boy who seeks to become a Superhero."

If you ask me, 15 seconds of Shirō is nowhere near enough Shirō, but it does an excellent job of showing his resolve (especially his last line "If you're telling me that the reason behind the fire ten years ago was the Holy Grail War, I can't let that kind of thing happen ever again."), and getting me fired up for the premiere.

The ad features the song "ideal white" by Mashiro Ayano, which will be the opening theme song (Kalafina will perform the ending song).


The new anime will follow the visual novel's 'Unlimited Blade Works' route, and is scheduled to air on October 4, 2014 at midnight. It will be split up into two seasons, the latter half of the anime scheduled to premier in April 2015.


The staff roll includes:

Original character designs: Takashi Takeuchi
Director: Takahiro Miura
Character Design: Tomonori Sudou, Hisayuki Tabata, Atsushi Ikariya
Color Key: Emi Chiba, Mika Matsuoka
Art Director: Koji Eto
Director of Photography: Yuichi Terao
3D Director: Kōjirō Shishido
Music: Hideyuki Fukasawa
Animation Production: ufotable